We are back again to give the kids a history lesson on popular brands in the street wear world. Today we are delving into the come up of one of the most iconic skatebrands right now: PALACE SKATEBOARDS "PALACE/PALACE SKATEBOARDS IS A SKATEBOARD BRAND THAT WAS ESTABLISHED IN 2009 BY LEV TANJU IN LONDON""The name PALACE is a tounge-in cheek nod towards the apartment Lev Tanju would share with his Skate friends which he says was very far from the literal definition of the word""When he decided to start his company, he had one fundamental goal in mind: providing quality gear to skaters so that they could simply skate. This has held true throughout the brands existence. In fact, Lev directs his genuine connection to the skate scene in England as his formula to success. Overall, he has stated that he started the company because he felt that things could be “fresher” and “more with the times” regarding the skate scene in London.""THE TRIFERG LOGO WAS CREATED WHEN LEV WANTED TO HAVE A LOGO THAT COULD BE PLASTERED AS BIG AS POSSIBLE ON HIS CLOTHING". "The way Palace "blew up" was nothing short of organic. Palace does not “seed” it’s clothing. "Seeding is the process of sending your products to celebrities or style influencers in order to initially create artificial hype in hopes of that hype becoming very real".Nonetheless English and international celebrities alike discovered it and boosted Palace to global mainstream consciousnes. Florence Welch of Florence and the Machine and Rihanna were spotted wearing Pally gear in August 2012, with the likes of A$AP Rocky following suit soon after.And now in 2016 it is one of the biggest skate brands on the planet""Aside from the skate scene, Lev knew a few Grime artists as a result of his broadcast, Palace Waywards Global Skating News on dontwatchthat.tv. The clothing quickly became synonymous with the Grime scene, a cultural institute that is in and of itself very home-grown" "