Drake's 3rd Week Streams Are Bigger Than Any Album's First-Week Numbers ...EVER
In its first week, VIEWS racked up 245 million streams, which beat the previous record of 115.2 million streams set by Beyonce's Lemonade for the week ending April 28. VIEWS experienced a 70% drop in sales and streams the next week, but its second week streams still added up to 141 million, still way above the first-week numbers of Beyonce. After two weeks, VIEWS was made available on streaming platforms outside of Apple Music, and thus, it has experienced a spike in streams for its third week, racking up another 186 million.
This means that VIEWS has attained more streams than any other album in history in each of its three weeks of release; no other album has had a first-week performance that stands up to Drake's second-week or third-week numbers.
VIEWS has achieved a three-week streaming total of 572 million streams in the U.S. To provide some added perspective, Yeezy's The Life of Pablo was streamed a reported 400 million times in its first six weeks of availability, though it remained a Tidal exclusive during that entire time.
About six weeks after its release, for the week of April 1 to April 7, when Pablo moved to other streaming platforms and thus became chart-eligible, it garnered 99 million streams and became the first album to ever reach No. 1 off streams alone.