THE LIFE OF PABLO POP UP SHOP MAKES $1MILLION IN 48HOURS
“I FEEL LIKE PABLO WHEN I’M WORKING ON MY SHOES//I FEEL LIKE PABLO WHEN I SEE ME IN THE NEWS!!”.Yes that's right, the LIFE OF PABLO pop up shop just made a milli ($$$) in 2 days.Kanye West recently had his creative agency DONDA host a Life of Pablo pop-up in NYC this past weekend, where crowds mobbed the humble shop to whet their appetite for exclusive Kanye merch. Featuring a bevy of Pablo-themed apparel including special denim jackets, hoodies, T-shirts, hats and more, the pop-up was intended as a creative extension of his critically acclaimed-The Life of Pablo album. It’s a beautiful morning for Kanye who’s claimed in his daily string of tweets today that he sold $1 million USD of clothing over two days from the pop-up.